Robert Pulliam tells me that this is a big deal, catching on as an alternative to standard approaches to zoning.
This history records a transformational change in the eastside of Atlanta, now available for everyone to see and enjoy!
When thinking about Serenbe and the ten acres we own there, I found myself going back to basics more that I thought I would. This is one of the better articles I have read lately about the philosophy underpinning English Architecture. I couldn’t help myself from commenting as I read, which is what the caption boxes are.
This acquisition is getting interesting:
Institutions help give a place its unique identity. They come in many shapes and sizes and types. There are schools, museums, playhouses, photography centers, fitness centers, parks, playgrounds, daycare centers, bike shops, coffee shops. The “invisible hand” of capitalism can design, implement, and organize some of these on a sustainable basis – but very few. Most require leadership, a “coalition of the willing”, and financing that goes beyond investment with the normal paybacks and returns on capital.
Moreover institutions that can create a sense of place need planning, so that they are symbiotic and not redundant.
A master plan for institutions is every bit as important as a master plan for physical design.
Place-making is normally a phrase which is attributed to physical place. But institutions are places too, and they need to be designed with as much care as physical places.
Institutional place-making can be approached from the standpoint of a physical place, or from the standpoint of a virtual place.
From the vantage point of a physical place
From a physical place, such as Serenbe, obviously place-making is about building a vibrant community. No matter how beautiful or sustainable or well-thought-out the physical place is, every community will be made more vibrant by the institutions that are a part of it. Again, using Serenbe as an example, the Blue Eyed Daisy is a bit hard to imagine as an institution, but is it? Architecturally, there is no doubt in the minds of Serenbe residents that it is a place.
The question arises: what is the institutional master plan for a physical place? No one questions the need for a master plan for a community. In Serenbe, Phil Tabb laid out a brilliant master physical plan, and continues to evolve it, update it, etc. In like manner, Serenbe needs an institutional place-making master plan, and is creating it and evolving it every year. The emergence of the Serenbe Playhouse as a major institution that brings joy to Serene residents and non-residents alike is just one example of institutional place-making. The Serenbe Institute, The Photography Institute and the Chattahoochee Hill Charter School are other examples.
From the vantage point of a virtual place
Any institution must choose – will it be in one physical place, or many? Will it have a virtual presence and a physical presence? If yes, which will be the stronger component? Amazon, for example, skews its institutional place-making to virtual. Starbucks, as a second example, skews its place-making to be physical.
Will the institution be designed to appeal primarily to local sensibilities or to global sensibilities? McDonalds clearly strives for a global appeal, as do most well-known global brands. Starbucks, again, is a counter-example – of a global brand that strives to present itself as very local.
The point is that institutional place-making architecture is a very real need. Good institutional place-making has an architecture all its own. It starts with a master plan, and evolves into governance issues, technology platform issues, unit-business-model issues etc. Doing it well for any physical place makes that place really special. Doing it poorly is recipe for disaster.
Appadurai, A. (1996). Modernity at large: cultural dimensions of globalization. Minneapolis: University of Minnesota Press.l
Bourdieu, P. (1984). Distinction: a social critique of the judgement of taste. (R. Nice, Trans.) Cambridge, MA: Harvard University Press.
Boyer, C. (1983). Dreaming the rational city. Cambridge, MA: MIT Press.
Buell, L. (2001). Writing for an endangered world: Literature, culture, and environment in the U.S. and beyond. Cambridge, MA: Belknap/Harvard University Press.
Bunnell, Gene. (2002). Making places special: Stories of real places made better by planning.
Chicago, IL: American Planning Association.
Castells, M. (1989). The informational city. Oxford: Blackwell.
Clarke, S. (1998). “Economic development roles in american cities: A contextual analysis of shifting partnership agreements.” Public-private partnerships for local economic development. Norman Walzer and Brian D. Jacobs, Eds Westport, CT: Praeger Publishers.
Comella, L. (2003) “Cultural value and the reconstruction of place.” Lewis, J. & Miller, T. (Eds.) Critical cultural policy studies: a reader. Oxford: Blackwell Publishing.
Crane, D. (1992). The production of culture: media and the urban arts. Newbury Park, CA: Sage.
De Certeau, M. (1984). The practice of everyday life. Berkeley: University of California Press. Debord, G. (1994 ). The society of the spectacle. (D. Nicholson-Smith, Trans.) New York:
Zone Books. (Original work published 1967).
Duany, A; Plater-Zyberk, E. & Alminana, R. (2003). The new civic art: elements of town planning. New York: Rizzoli Publications.
Fitzgerald, J. & Leigh, N. (2002). Economic Revitalization: Cases and Strategies for the City and Suburbs. Thousand Oaks, CA: Sage Publications.
Florida, R. (2002). The rise of the creative class. New York: Basic Books.
Foucault, M. (1979). Omnes et singulatim: Toward a criticism of ‘political reason.’
Gille, Z. (2006). Detached flows or grounded place-making projects? G. Spaargaren, A. Mol & F. Buttel, eds. Governing environmental flows: global challenges to social theory. Cambridge: The MIT Press.
Gospodini, A. (2002). European cities in competition and the new ‘uses’ of urban design. Journal of Urban Design. 7.1:59-73.
Gupta, A. and J. Ferguson. (2006). Space, identity, and the politics of difference. H. Moore and T. Sanders, eds. Anthropology in theory: Issues in epistemology. Malden, MA: Blackwell Publishing.
Harvey, D. (1989). The urban experience. Baltimore, MD: The Johns Hopkins University Press.
Harvey, D. (1993). “From space to place and back again: reflections on the condition of postmodernity.” Mapping the futures: local cultures, global change. Eds. John Bird et al. London and New York: Routledge.
Harvey, D. (2006). Spaces of global capitalism: towards a theory of uneven geographical development. London: Verso.
Hayden, D. (1995). The power of place: Urban landscapes as public history. Cambridge: The MIT Press.
Jacobs, J. (1993 ). The death and life of great American cities. New York: The Modern Library.
Katz, P. (1994). The new urbanism: toward an architecture of community. New York: McGraw- Hill.
Knox, P. (2005). “Creating ordinary places: slow cities in a fast world.” Journal of Urban Design. 10.1: 1-11.
Kwon, M. (2004). One place after another: site-specific art and location identity. Cambridge, MA: The MIT Press.
Lefebvre, H. (1984). Everyday life in the modern world. Somerset, NJ: Transaction Publishers. Lefebvre, H. (1991). The production of space. Translated by Donald Nicholson-Smith.
Cambridge, MA: Blackwell.
Logan, J. & Molotch, H. (1987). Urban fortunes: the political economy of place. Berkeley and Los Angeles: University of California Press.
Martin, D. (2003). “Place-framing” as place-making: Constituting a neighborhood for organizing and activism. Annals of the Association of American Geographers: 93.3: 730-750.
Massey, D. (1995). “The conceptualization of place.” Massey, D. & Jess, P. (Ed). A place in the world? Oxford: Oxford University Press.
McLuhan, E. & Zingrone, F. (1996). Essential McLuhan. New York: BasicBooks.
Nevarez, L. (2003). New money, nice town. United Kingdom: Routledge.
Olds, K. (2001). Globalization and urban change. New York: Oxford University Press.
Preziosi, D. (2006). “Philosophy and the ends of the museum.” Ed. Hugh Genoways. Museum philosophy for the twenty-first century. Lanham, MD: AltaMira Press.
Project for Public Spaces (PPS). (2007). Retrieved on 10/12/06 from http://www.pps.org/info/placemakingtools/casesforplaces/gr_place_feat
Royal Institute of British Architects (RIBA). (2007). Retrieved on 2/25/07 from http://www.riba.org/go/RIBA/Member/Practice_4861.html
Scott, A.J. (2000) The cultural economy of cities. London: Sage Publications. Schneekloth, L. & Shibley, R. (1995). Placemaking: the art and practice of building communities. New York: John Wiley & Sons, Inc.
Throgmorton, J. (2003). “Imagining sustainable places.” Eckstein, B. & Throgmorton, J. (Ed.)
Story and sustainability: Planning, practice, and possibility for American cities.
Cambridge, MA: The MIT Press.
Warren, M. (2001). Dry bones rattling. Princeton, NJ: Princeton University Press.
Whyte, W. (1980). The social life of small urban spaces. Washington, DC: The Conservation Foundation.
Zukin, S. (1995). The cultures of cities. United Kingdom: Blackwell Publishers.
Fine Homebuilding Magazine March Issue
chiefarchitect.com home design software